Get your Meta accounts plugged in so we can launch.

Add PatrickReza to your Business Portfolio

Open your Meta Business Settings and invite us as a user. We need Full Control / Admin access so we can attach the Page, IG, ad account, and pixel to your campaign without bouncing back to you for permissions.

• Invite reza@artistinfluence.com as a user
• Grant Full Control / Admin access where available
• Assign access to: Facebook Page, Instagram Account, Ad Account, Pixel / Dataset, Catalog (if applicable), and any other business assets connected to the campaign

Make sure your Facebook Page is connected

Ads need to run under your artist / brand identity, not under another Page or under Artist Influence. Confirm your official Page is attached to the Business Portfolio.

• Confirm your official artist / brand Page is listed
• If not: Add → Add a Page (you own it) or Request Access to a Page (someone else does)
• If you requested access, approve the request from the Page admin side

Make sure your Instagram is connected

Connect the IG account to the same Business Portfolio so we can run ads, reply to comments, and pull post engagement audiences.

• Log in to the correct Instagram account
• Assign PatrickReza (reza@artistinfluence.com) access to the IG account
• Confirm the IG is linked to the correct Facebook Page via Instagram app → Settings & Privacy → Accounts Center → Connected Experiences, or in Meta Business Suite → Settings → Instagram

Confirm the Facebook Page and Instagram are linked

If the Page and IG aren’t formally linked, Meta will block ads from running under your correct identity , or worse, run them with the wrong handle.

• Click the Facebook Page
• Confirm the Instagram account is shown as connected
• If not, link them through Accounts Center on the IG side

Add or confirm the Ad Account

This is the wallet that pays for ads and where every campaign, audience, and report lives. Make sure the right one is in the Business Portfolio and that we have permission to operate it.

• Confirm the correct ad account is listed, or Add → Add an Ad Account / Create a New Ad Account
• Assign PatrickReza Admin access on the ad account (full control: manage campaigns, view performance, manage pixels / datasets, and create ads)
• Verify the payment method is attached and active

Set up the Pixel / Dataset

The pixel is how Meta learns who’s actually clicking, listening, and converting. Without it, every campaign is flying blind, no retargeting, no lookalikes, no optimization.

• Confirm your pixel is connected to the business
• Assign PatrickReza access to the pixel / dataset
• If you’re sending traffic to Laylo, Hypeddit, ManyChat, Shopify, or any landing page, install or share the pixel there too
• For Laylo / ManyChat / Hypeddit campaigns, send us access or confirm the tracking integrations are active
• On Shopify, a custom site, or anything with a server? Also enable Conversions API (CAPI), browser pixel alone caps signal at ~60% match quality after iOS 14.5. Reza generates the access token from your dataset, you just paste it (or for Shopify, install the Facebook channel app).
• Don’t have a pixel? Let Reza know. Option B: we’ll set up a brand new one for you, no extra work on your end.

Domain verification & iOS 14 tracking

Apple’s iOS 14 update broke a lot of Meta’s tracking. To get full attribution back on web traffic we need domain verification and the top 8 conversion events configured in Aggregated Event Measurement. Reza configures AEM events on our side. Domain verification needs you to drop a DNS TXT record (or a meta tag on your site), Reza sends you the exact value to paste.

Send your fan lists & confirm we’re live

Last step. We use your existing fans to seed the audiences Meta targets, that’s how the first few days actually perform. You don’t need to do anything technical, just export and send what you have. We’ll turn them into custom audiences and lookalikes on our end.

Then we build audiences, connect tracking, set up retargeting, and launch.